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At today's GigaOM Structure:Data conference, Rocket Fuel CEO George John joined a panel of industry experts from Walmart Labs and Trulia to discuss how big data can be applied to make big differences in online marketing effectiveness. The key... read more»
Rocket Fuel was profiled in an extensive interview with Rocket Fuel founder and CEO George John in AdExchanger today. Here are some of the highlights: "What we've done is plugged into the major [RTB] sources for inventory that give us 10 billion impressions a day and that we evaluate through four data centers across the US... read more»
(by Brian Ferrario) George John wrote an article for Forbes today entitled It’s 9 p.m. Do You Know Where Your Ads Are? that takes an entertaining but educational view on the current state of digital media buying. The key take away for CMOs of big brands – embrace the shift toward rational, computational, and algorithmic media... read more»
(by Brian Ferrario) Admittedly this is a bit of hyperbole, but in Forbes today, Rocket Fuel CEO George John posits that digital advertising is failing to live up to its potential in the hands of brands and their agencies because they have not kept... read more»
(by George John) (from Friday’s contributed article by Rocket Fuel CEO George John on @allthingsD) Recently there has been some hubbub about advertising becoming too much like Wall Street. The critics worry the advent of ad exchanges, where media is... read more»
(by George John) It’s surprising how often media teams feel forced to “wing it” when putting together plans to spend millions of dollars in online advertising. Clients are in a rush to get campaigns going and start seeing results, so media teams often are forced to pull the trigger before they’re happy with the level of time... read more»
(by George John) Many ad networks and ad technology providers claim to build “predictive models” that are used in the course of buying ad space for a campaign and/or figuring out which ad to show to a given impression. Models are relatively new to display advertising, but they’re a common and relatively standard practice in... read more»
(by George John) Frequently you see articles that tout a single tactic for making display ad campaigns successful, with the fervor you might expect from an 1800s ad for Dr. Green’s Nerve Tonic: “Unequalled as a medicine! Unparalleled as a blood purifier! Unrivaled as a nerve tonic!” Except in our world of display advertising,... read more»
(by George John) The Rocket Fuel ad network is run by robots that manage campaigns automatically once they’re entered into our system. Our ad ops robots take care of simple stuff like pacing and shifting budget away from placements that are poor performers, and towards placements that are working well, so that our ad ops... read more»
(by George John) One of the most important figures in advertising whom you’ve probably never heard of is Claude Hopkins. He pioneered coupons, direct marketing, mailing lists, and campaign optimization in the late 1800s. Better known for his... read more»