Quality Matters in the Advertising Value Chain Thumbnail

Quality Matters in the Advertising Value Chain

(by Brian Ferrario) Today Rocket Fuel announced that it has completed the rigorous process to become an IAB Networks & Exchanges Quality Assurance Guidelines (QAG) certified company. The IAB’s QAG program provides advertisers with assurance that their brands are safe, and aims to enhance advertisers’ control over the placement... read more»