The Data-Visualization Revolution Thumbnail

The Data-Visualization Revolution

Today Big Data represents a mysterioius frontier holding infinite possibilities that, to many, seem out of reach. As our solar system did to star gazers of old, the void might seem vast and overwhelming. But all it takes is a tweak of perception to unlock its mysteries and turn all we know right on its head. Galileo was the... read more»

Why “Big Data” is a Big Deal Thumbnail

Why “Big Data” is a Big Deal

Data now flows so fast that the total accumulation of the past two years—a zettabyte—dwarfs the prior record of human civilization. “There is a Big Data revolution,” says Weatherhead University Professor Gary King. But it is not the quantity of data that is revolutionary. “The Big Data revolution is that now we can do... read more»

Rocket Fuel’s Q4 2013 Research Roundup Thumbnail

Rocket Fuel’s Q4 2013 Research Roundup

In the age of Big Data, insights are indeed a valuable commodity. When dealing with larger-than-life pools of data, unique clues about consumer behavior can tip the scales in your favor and add a crucial dimension to your marketing initiatives. That's why the Rocket Fuel research team works around the clock to find out what... read more»