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(By Mark Torrance, Chief Technology Officer, Rocket Fuel Inc.) You may have heard about last April’s “flash crash” on Wall Street. The Dow plunged over 150 points moments after news feed from the Associated Press reporting that the White House had been attacked. This was a false report: the AP’s Twitter account had been... read more»
Moms aren’t just an important part of our lives, they’re also a frequently requested research topic. With Mother’s Day recently behind us, we wanted to share nine of our favorite mom-centric research studies from 2012 and 2013, so far. view the infographic here >
Yet another beauty of big data and algorithms is that they are blind to human bias--something that human resources departments are now beginning to understand. A job candidate may be a great programmer, but if that person doesn't have an... read more»
What do publishers think about audience extension? This Audience Accelerator infographic tells the story of publisher attitudes about and usage of audience extension, why they are using it, what they're looking for, and how they're doing it. read... read more»
As you may recall from our round-up of the best research of 2012, we're big fans of whitepapers, infographics, and pretty much anything we can learn from. This infographic highlights some of our favorites from 2013 thus far. read more >
Programmatic buying is here, and it’s expanding fast. Leading industry expert IDC has projected that programmatic buying will grow at 53% per year in the United States between 2011 and 2016. Forrester believes that programmatic buying will... read more»
As machines get more and more sophisticated, the less they require human supervision or intervention. Powered by artificial intelligence, various functions are now being performed by computers, functions that used to be accomplished by a live... read more»
(By Leslie Howard) What Topics Lurk in the Minds of Electronics Shoppers? Rocket Fuel recently ran a campaign for a major big-box electronics retailer. If you've ever wondered about the types of things electronics shoppers are interested in,... read more»
(by Brian Ferrario) I love the nightlife. I've got to boogie. I need insulation. Rocket Fuel recently ran a campaign for a major manufacturer of insulation. By far, the largest site category responsible for conversions was nightlife events,... read more»
(by Brian Ferrario) You Never Lose Your Fashion Sense. Rocket Fuel recently ran a campaign for a major UK retail fashion brand. The largest site category responsible for conversions was seniors & retirement, which could mean that you never... read more»