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Through our direct partnership with Facebook, Rocket Fuel customers can now retarget their customers in Facebook’s most premium location – the Facebook news feed. Facebook, which estimates say now draws 20% of web traffic, appeals to most... read more»
What do publishers think about audience extension? This Audience Accelerator infographic tells the story of publisher attitudes about and usage of audience extension, why they are using it, what they're looking for, and how they're doing it. read... read more»
As you may recall from our round-up of the best research of 2012, we're big fans of whitepapers, infographics, and pretty much anything we can learn from. This infographic highlights some of our favorites from 2013 thus far. read more >
Media buyers have increased demand for audience-extension solutions. Find out why and what this means for premium publishers. Join us in a discussion with Joanna O'Connell, Principal Analyst at Forrester Research, regarding the... read more»
Noted author and online marketing pioneer Bryan Eisenberg tackles the thorny issue of PPC management going the way of automation. In his article in ClickZ, he shares the following: "What can't these robots do? They may never have the creative spark or strategic capacity that humans provide. No machine today could have come... read more»
Programmatic buying is here, and it’s expanding fast. Leading industry expert IDC has projected that programmatic buying will grow at 53% per year in the United States between 2011 and 2016. Forrester believes that programmatic buying will... read more»
Rocket Fuel, one of the companies that buys ads in Facebook's FBX ad exchange, will hire 300 new staffers this year, according to CEO George John. That's a staggering number. The company -- which does ad targeting and retargeting all over the... read more»
(by Mark Prior) We have seen a great deal of reflection recently in the video space over the digital industry’s lack of success in its efforts to attract television dollars. Mike Shields, in a recent Digiday piece, even suggested that the war was... read more»
(by Brian Ferrario) A big thanks to our partners at Google’s Ad Exchange for hosting a great dinner and roundtable event last night at One Market. Chip Hall MC’d and each table discussed topics around RTB and the the omnipresent question “Who Owns... read more»
(by George John) John Wanamaker, a Philadelphia department-store magnate in the late 1800s, famously quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” These days, an online advertiser likely wouldn’t agree with the quote. For online campaigns we can measure conversions and other... read more»