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(by Brian Ferrario) Rocket Fuel today officially launched Auto BoosterSM, a transformative technology platform that boosts the efficiency and effectiveness of brand and direct response campaigns for the automotive industry. Rocket Fuel announced the... read more»
(by Brian Ferrario) When we announced our groundbreaking Real-Time Brand Optimization (RTBO) product back in April of 2010, we strongly believed that we could make brand advertising more effective in the digital world, addressing a real need in the... read more»
(by Richard Frankel) I’ve got good news, folks. The decade-long stalemate is over. Media and technology companies are finally delivering and measuring audiences in ways brands and agencies can get excited about and understand. As companies like... read more»
(by Richard Frankel) Management wants to see immediate results from marketing investments. And why shouldn’t they? Long-term investments in brands are hard to measure, so why not focus on what is measurable and generating strong return now? The problem is that companies that overlook retail branding sacrifice both long-term and... read more»