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Define It - What Is Programmatic Buying? George John Weighs In

Define It - What Is Programmatic Buying? George John Weighs In

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his answer here>