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Digital Ad Agencies Sour on TV, Turn to Online Video

Digital Ad Agencies Sour on TV, Turn to Online Video

Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this year, even as 60% recognize there are serious barriers to shifting money from TV to do so. read entrie article here >