In advertising, if you deliver better results, you will get more advertising dollars thrown your way. That appears to be what is happening with Rocket Fuel, an online ad optimization startup which is showing some promising growth. The company only launched last year, but its third quarter revenues of $5 million were ten times higher than last year’s, according to CEO George John. Its annualized revenue run-rate based on the past 30 days is $30 million ($20 million based on the past quarter), and the company is already profitable.
Advertising tech companies can become very lucrative once they hit their stride. Rocket Fuel is still tiny compared to most, but it is winning over big brands. (Eight of the top ten global brands run online ads through Rocket Fuel). Rocket Fuel takes a very simple approach to delivering better ad impressions: it tests every single ad placement and display unit, and keeps changing the campaign based on what works.