For a long time, one key to being a successful digital marketer was sheer doggedness. Across the industry, conference rooms were crammed with exhausted people, impossible-to-read whiteboards, and stacks of Microsoft Excel printouts. Somehow, the marketing world became one with teams of people working for computers, when the computers should really have been working for people.
Jarvis Mak, Rocket Fuel's vice president of customer success is featured in Ad Age this week where he discusses how the enormous workload of optimization in advertising and marketing is shifting to computers. Where marketers used to hover over every marketing effort like helicopter parents, they are now focusing on bigger, more satisfying challenges. Read the entire article here >