IAB Ad Operations Summit
Rocket Fuel is a sponsor and excited to send delegates to this event.
How can content be connected to audience—regardless of consumption method—efficiently, effectively, and in a way that increases revenue and profitability for buyers and sellers?
It’s all about the operations!
Reaching and engaging audiences—wherever, whenever, on every screen, platform, or device—is the mission of today’s digital advertising industry. Getting and retaining the attention of an ever-present consumer requires the ad operations community to overcome enormous challenges, by delivering and measuring campaigns seamlessly across every channel.
The 2012 IAB Ad Operations Summit uncovers how evolving technologies and initiatives—VSUITE, HTML5, data management, Safe Frame, Making Measurement Make Sense (3MS), viewable impressions, and more—combine with display, mobile, TV, social, and video operations to tackle the demands of today’s multiscreen world.