OMMA RTB | New York, NY
Rocket Fuel CMO Eric Porres is scheduled to speak on a panel titled "Getting to RTB 2.0: Solving for Quality, Viewability, and Cost of Sale."
OMMA RTB is a full day conference from MediaPost that asks whether and how RTB is ready to become more than just a new repository for the web’s old over-supply problem. Is it ready to grow up, migrate to premium, social, and video inventories, and genuinely change the way advertising everywhere is bought and sold? Is Real-Time Bidding ready to become a prime-time player?