OMMA RTB | Hyatt Regency Century Plaza, LA

Jarvis Mak will be on a panel at this event.

This one-day conference will focus on all components of the programmatic buying phenomenon & marketplace.  The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools.  Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.

4:30 PM

Panel: RTB Sci-Fi Roundtable: Automation Everywhere, Data As Currency, And The Creeping Logic of RTB

Jarvis Mak, VP of Analytics, Rocket Fuel, will be on this panel hosted by Joe Mandese, Editor in Chief, MediaPost

go to event web site >