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George John: Digital Ad Market Remains Red Hot

George John: Digital Ad Market Remains Red Hot

In light of Rocket Fuel's follow-on public offering, George chatted with The Street's Gregg Greenberg about the state of the digital advertising industry and Rocket Fuel's unique position therein.

George says digital advertising is perhaps the most efficient way for advertisers to reach consumers, and that companies like Rocket Fuel are only just scratching the surface of their ability to reach relevant audiences across all channels. He cites Rocket Fuel's ability to autonomously adapt during huge advertising events (like the Super Bowl), in real time, as what sets Advertising That Learns ® apart.