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Google Promises to Plug Two Big Holes in its DoubleClick Display Ad System: Social and Native Ads

Google Promises to Plug Two Big Holes in its DoubleClick Display Ad System: Social and Native Ads

When Google last year announced a newly revamped system for running display ads on websites, one gaping hole remained: DoubleClick, Google’s display-ad system, didn’t integrate social media marketing, so ads and other marketing on social sites such as Facebook and Twitter had to be managed separately. Since then, another hole has appeared: so-called native advertisements. These are the au courant (if murkily defined) ads, such as Facebook’s sponsored stories and Twitter’s promoted tweets, that are intended to mesh with a site’s content more smoothly, especially on mobile screens with little room for standard banner ads. DoubleClick doesn’t allow advertisers to automate or track them either. read entire article here >

Jun 04, 2013