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How in-banner surveys measure campaign success

How in-banner surveys measure campaign success

(by Doug Miller)

Today, more and more marketers use display advertising for brand goals -- but how can you tell if your online brand campaign performs? There are many ways to gauge the effectiveness of a direct response campaign -- mainly by measuring clicks, leads, or conversions -- yet figuring out the impact of a brand-focused campaign is much more difficult. 

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Jul 25, 2012