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How Machine Learning Drives Better Ad Performance

How Machine Learning Drives Better Ad Performance

(By Long-Ji Lin, Chief Rocket Scientist, Rocket Fuel) Artificial Intelligence has built a substantial track record over the past few years: It is reliably good at doing things people once considered impossible.

It beats humans at Jeopardy. It creates music and art. It drives cars without human intervention. It helps diagnose diseases.

So we’re surprised when some people publicly doubt that machine learning can drive better adperformance. It’s like people who still think we never landed on the moon, despite the fact that it would have been much harder to fake the landing than it was to actually do it.
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