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It's Not Easy for Banks to Sell You on New Services

It's Not Easy for Banks to Sell You on New Services

Banks spend tons of money figuring out how you like to spend and save money, especially when it comes to using credit cards and mobile banking, two huge profit centers for financial institutions. In a study of 750 banking consumers 18 and older who own at least one credit card and who have at least expressed an interest in mobile banking, Rocket Fuel reveals some interesting viewpoints on banking services and credit card use.

According to Eric Porres, Rocket Fuel's chief marketing officer, banks and credit card firms are spending $5 billion annually on digital ad campaigns. If they can get you to sign up for a fresh products or services, such as a new credit card, or opt in on mobile banking, they'll consider it money well spent on customers that seem generally a tough sell for new services. Read entire article here>