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Lift off: Rocket Fuel Launches in Australia, Hires eBay's JJ Eastwood

Lift off: Rocket Fuel Launches in Australia, Hires eBay's JJ Eastwood

Programmatic platform Rocket Fuel is setting up shop in Australia with former eBay Advertising's general manager running the operation. The Redwood-based firm has not yet made a public announcement about an Australian office, but rumors that it was trying to hire a local operator and set up shop have persisted since late last year. Another U.S. programmatic advertising firm arriving in Australia will only serve to intensify competition for business and skilled staff, with agencies, publishers, and trading desks already facing an acute talent crunch. Read entire article here >

Jun 20, 2014