M&M Global: The Changing Face of the Ad Network Thumbnail

M&M Global: The Changing Face of the Ad Network

(By Dominic Trigg, Vice President and Managing Director, Europe) Around 13 years ago when ad networks first arrived on the scene, some even before Google, they were portals used to reach an audience as they carried out a particular activity on a... read more»


It’s Not Easy for Banks to Sell You on New Services Thumbnail

It’s Not Easy for Banks to Sell You on New Services

Banks spend tons of money figuring out how you like to spend and save money, especially when it comes to using credit cards and mobile banking, two huge profit centers for financial institutions. In a study of 750 banking consumers 18 and older... read more»


Financial Times: Rise of the Replicants Thumbnail

Financial Times: Rise of the Replicants

Advances in machine learning and natural language systems make it easier to interrogate large amounts of data and to derive smarter answers in more intelligible forms. Perhaps not surprisingly, most of the technologists working in the field – as well as the companies buying these new systems – predict that the upshot of moves... read more»


In Marketing, Embracing a World Where Data Rules Thumbnail

In Marketing, Embracing a World Where Data Rules

Marketers are not quantitative experts—not quite in the way that a data scientist is, anyway. Yet they are expected to justify every dollar they invest and make data-driven decisions on brand strategy. Digital marketing involves more channels, platforms, and audience segments than ever before. Analytics tools to track web and... read more»