Putting candidates on the spot with weird questions that have no real answer has been a hallmark of Silicon Valley recruiting for years. Google made Glassdoor’s list of oddball questions with this one: “How many cows are in Canada? Salesforce made the list, asking, “If you could be anyone else, who would it be?” Now,... read more»
Denver, CO-based agency Booyah began working with Rocket Fuel three years ago, adding it to media plans alongside traditional ad networks and direct site buys. Booyah President Troy Lerner says that, at the time, "I didn't even know what I was... read more»
(By Doug Miller) As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital video to get outstanding... read more»
The digital agency community honored some of its favorite service providers during the 10th Annual ASPY Awards ceremony Tuesday, May 7, at the iMedia Agency Summit in Austin. Eric Porres, Rocket Fuel's CMO, was given the “Oldtimer of the Year”... read more»
Dominic Trigg, VP and managing director for Rocket Fuel Europe, comments on how real-time bidding (RTB) can work for video. As Trigg explains, traditionally RTB has mostly been used in display. But as marketplaces work toward more advanced models such as private exchanges, other channels are heading in this direction too.... read more»
In recent years, the display-advertising market has changed considerably. Today a number of different types of organisations—of various heritages, shapes, and sizes—are well positioned to present marketers with a compelling offer. Dominic Trigg... read more»
Dominic Trigg, VP and Managing Director at Rocket Fuel, discusses the holy grail of advertising: one ad, one consumer, one context. Programmatic buying is empowering marketers to take a granular approach to the way they purchase advertising inventory, paying only for who they want to reach and where they want to reach... read more»
(By Robert Hof) A fast-emerging branch of artificial intelligence called deep learning is helping Google and other companies and researchers produce significant advances in machines that at least approach the way we think. It won’t be long–for... read more»
Joel Christie, online marketing controller for Rocket Fuel partner BSkyB, talks about the challenges and opportunities in the real-time bidding landscape, and the critical need to only work with partners that can really be trusted. read entire... read more»
Waldo Tibbetts, Rocket Fuel's Director of Political and Advocacy Sales, recently served as a guest speaker on Digital Politics Radio. Tibbetts discussed the evolution of digital advertising from inefficient and costly bulk purchases to intelligent... read more»
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