Advertising is Rocket Science: DLD’s Conversation with George John

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Digital Life Design Magazine spoke with George John about the exciting prospects for artificial intelligence, and how it is already being used to optimize human initiatives. George recounts his time in NASA's artificial intelligence lab, and explains why machine learning has come front and center in the age of Big Data. Find out how Rocket Fuel's founders used their backgrounds in machine learning and behavioral marketing to make an impact on the world of advertising and branding. Read entire article here>