Advertising Learns to Adapt
Industry experts say that the number of ads a person views in a typical day has swollen from around 500 in the 1970s to more than 5,000 today. Catchy slogans and jingles that once appeared in nationally distributed print ads or television commercials have given way to a highly fragmented and fractured environment that spans multiple delivery channels, including digital media.
“Traditional advertising revolves around campaigns. Today, effective digital advertising is all about learning, adjusting to constantly changing conditions, and being always on," said Eric Porres, chief marketing officer for data analysis and digital marketing firm Rocket Fuel, in an interview with CMO.com. It’s about identifying moments of influence when a consumer might be most receptive to a given message.” Read entire article here >