Beyond Marketing Clouds—The Age of Machine Learning

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(By Raj De Datta, CEO, BloomReach) The advent of Salesforce Marketing Cloud and Adobe Marketing Cloud demonstrates the need for enterprises to develop new ways of harnessing the vast potential of big data. Yet these marketing clouds beg the question of who will help marketers, the frontline of businesses, maximize marketing spending and ROI and help their brands win in the end. read entire article here >