Blocking and Tackling on the Way to Brand Safety

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When it comes to Brand Safety, Rocket Fuel is now, and always has been, at the head of the game. Creating protocols to ensure brand safety across digital fronts is the sort of shift that will ultimately drive the industry forward. During the recent MIXX Conference, an announcement was made about the expansion of IAB’s Quality Assurance Guidelines (QAG) into the broader regions of the ecosystem. read entire article here >
 

During the MIXX Conference, an announcement was made about the expansion of IAB’s Quality Assurance Guidelines (QAG) into the broader regions of the ecosystem.

Read more: http://www.businessinsider.com/blocking-and-tackling-on-the-way-to-brand-safety-2012-11#ixzz2CiLNKqaSread entire article here >