Data Companies Help Automakers Reduce Digital Guessing Games

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Korrelate data just revealed that 40 percent of purchases of new BMWs in North America in the second quarter of 2012 were influenced by Rocket Fuel advertisements. "That's an amazing result," said Richard Frankel, president of Rocket Fuel, during an October presentation at the J.D. Power Automotive Marketing Roundtable in Las Vegas. "What we know is we're interacting with the right people, we're hitting the right target and they're buying cars." read entire article here >