David Nelson Weighs in on what Twitter’s IPO Means for Marketers

David Nelson Weighs in on what Twitter’s IPO Means for Marketers Thumbnail

A month since Twitter’s IPO, questions still remain about its future role in advertising and marketing. Is it a channel worthy of investment? Or will the bubble of optimism burst as ROI figures remain insubstantial? The Marketer asked Rocket Fuel's David Nelson how marketers will wield the social media platform in the coming years. Read entire article here>