How Google’s Ad Tech Stands Up: For Facebook FBX, Mindshare Uses Rocket Fuel

How Google’s Ad Tech Stands Up: For Facebook FBX, Mindshare Uses Rocket Fuel Thumbnail

For a media buyer to retarget Facebook users, it has to work with one of the other buying platforms not owned by Google. For Mindshare, that's Rocket Fuel, which the agency can use in addition to Invite without worrying about the two platforms creating duplication and leading Mindshare to bid against itself. read entire article here >