Industry Reaction to Report Showing Spike in Mobile ad Spend: Rocket Fuel’s Dominic Trigg Weighs in

Industry Reaction to Report Showing Spike in Mobile ad Spend: Rocket Fuel’s Dominic Trigg Weighs in Thumbnail

With more people accessing the internet via mobile devices than desktop, the only surprise is that advertisers haven’t spent more on mobile advertising sooner. However, it has taken brands and publishers time to understand the full potential of mobile and achieve good performance via mobile devices. A good example of this is location-based services. Its early attempts were all about targeting users based on their current location. Read entire article here >