Online ad player Rocket Fuel gains $50M funding boost
Rocket Fuel, a four-year-old ad technology firm out of Redwood Shores, Calif., today announced $50 million in additional funding, along with a larger pool of financial players. The company has now pulled in $76 million in total funding.
The company uses what it terms “artificial intelligence advertising,” to buy advertising for marketers, injecting their own special sauce to soup-up the ads’ effectiveness in a sea of advertising opportunities available each day.
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