Online ad player Rocket Fuel gains $50M funding boost

Online ad player Rocket Fuel gains $50M funding boost Thumbnail

Rocket Fuel, a four-year-old ad technology firm out of Redwood Shores, Calif., today announced $50 million in additional funding, along with a larger pool of financial players. The company has now pulled in $76 million in total funding.

The company uses what it terms “artificial intelligence advertising,” to buy advertising for marketers, injecting their own special sauce to soup-up the ads’ effectiveness in a sea of advertising opportunities available each day.

Read the entire article here >