Rocket Fuel Aims for 2012 IPO to Boost Online Ad Sales
(by Brian Womack)
Rocket Fuel Inc., an online advertising company, may join what’s becoming a long parade of technology companies.
If market conditions allow, Rocket Fuel is aiming for an initial public offering in 2012 as the company expands its sales, said Chief Executive Officer George John. Rocket Fuel will have more than $40 million in revenue this year, up from about $16 million in 2010, he said. That’s more than Zillow Inc., the online real estate company, had before its IPO earlier this year, John said. read more >