Rocket Fuel launches holiday ad service The Holiday Shopping Booster will enable marketers to target

Rocket Fuel launches holiday ad service The Holiday Shopping Booster will enable marketers to target Thumbnail

I don't know why the people in the picture above are smiling. A cheap Sound-X Kids will not make up for the utter obliteration of personal space.

The holiday shopping season is fast approaching and advertisers are getting their campaigns ready for the onslaught of consumers in search of deals.  One company, Rocket Fuel, is launching a new service called the Holiday Shopping Booster to help marketers target shoppers more effectively and market to consumers at scale based on purchasing trends.  According to Rocket Fuel (“the company bringing rocket science to display advertising), “The solution automatically tailors ad frequency to match spikes in holiday activity, in order to beat competitors to audiences and break through the holiday noise.”

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