The Big Potential of Big Data: A Forbes Insights and Rocket Fuel Joint Study
When it comes to increasing ROI, marketers who are Big Data-centric are seeing big results. A Forbes Insights survey conducted in association with Rocket Fuel found that marketers who use Big Data generate more benefits from their initiatives than those who don’t. Of marketers who use Big Data in at least 50% of their marketing efforts, 76% of them are increasing ROI, compared to just 39% of marketers who use it in less than half of their efforts.
The immense sea of data available to marketers can no longer be optimally navigated by humans alone. Rocket Fuel's Advertising That Learns® leverages machine learning and predictive modeling to instantly do the work of rooms full of data scientists by identifying which data points are significant to performance, and which are not. Marketers can now learn exactly what is working, and which data really matters.
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