The Drum: Joel Christie Joins Rocket Fuel as UK Client Strategy Director
The future of programmatic trading lies in smart TVs, according to former BSkyB’s online marketing controller Joel Christie, who has now joined Rocket Fuel as UK client strategy director.
Christie, who had been at the pay-TV operator for four years during which time he led the display and programmatic proposition, will now head up Rocket Fuel’s client-direct team, focusing on helping brand clients unlock their data and tap into the swathe of opportunities in the programmatic trading market. Read entire article here>
See M&M Global's coverage of Joel's appointment here>