The Seven Secrets of Online Shoppers

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Cyber Monday has passed, but the holiday shopping season is far from over. U.S. consumers are expected to spend $1 trillion this holiday season, with at least $43B of that spent online. Most retailers think they understand their customers -- spending millions to mine data to create customized web, mobile, and in-store campaigns -- but recent research shows some surprising and unexpected consumer behaviors this holiday season. read entire article here >