The State of Big Data: What the Surveys Say

The State of Big Data: What the Surveys Say Thumbnail

Fall is a busy time for thought leadership marketing, the time of the year when many companies release the results of surveys they conducted or sponsored recently. Not surprisingly, given the prominence of the buzzword, Big Data is the subject of numerous studies this year. Sponsored by Rocket Fuel, Forbes Market Insights conducted a survey of 211 senior marketers (with marketing budgets of at least $10 million), asking about the success of marketing initiatives and the use and benefits of Big Data. Read entire article here>