UW-Madison Alum Masterminds Strategy of Internet Ad Placement

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Abhinav, a graduate of the University of Wisconsin-Madison, was interviewed by his Alama mater about the role he played in developing Rocket Fuel’s disruptive Advertising That Learns® platform, and how it's changed the way people interact with digital ads. 

Abhinav describes how he focuses on the core software that helps Rocket Fuel start with basic information, but over time (with the help of petabytes of data) teach itself to improve the way it serves ads, eventually optimizing clients’ digital ad spend.  Read entire article here>