Will Wall Street Quants Corrupt Online Advertising?

Will Wall Street Quants Corrupt Online Advertising? Thumbnail

(by George John)

Recently there’s been some hubbub about advertising becoming too much like Wall Street. The critics worry the advent of ad exchanges, where media is “traded” in real-time like financial securities, will give rise to advertising “quants” who will trade media just to make a buck – and put the ad industry at risk in the way leveraged debt imperiled global financial markets.

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