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Programmatic buying is changing the French advertising market in two very significant ways. Firstly, it removes the barriers between different channels, enabling marketers to take a more holistic view of audience profiles and build a more nuanced picture of their online habits and preferences. Consumers move indiscriminately... read more»
IAB Europe’s annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe’s Interact conference in Barcelona. The AdEx Benchmark research revealed that online was... read more»
Putting candidates on the spot with weird questions that have no real answer has been a hallmark of Silicon Valley recruiting for years. Google made Glassdoor’s list of oddball questions with this one: “How many cows are in Canada? Salesforce made the list, asking, “If you could be anyone else, who would it be?” Now,... read more»
Denver, CO-based agency Booyah began working with Rocket Fuel three years ago, adding it to media plans alongside traditional ad networks and direct site buys. Booyah President Troy Lerner says that, at the time, "I didn't even know what I was... read more»
Eesha Khare, an 18-year-old student at Lynbrook High School in California, made a technological discovery that has the potential to change the future of how you use your cell phone. According to CBS San Francisco, the student triumphed over... read more»
On May 17 in Phoenix, Ariz., 19-year-old Ionut Budisteanu won first place at the International Science and Engineering Fair -- including a $75,000 scholarship -- for building a different kind of car than most teenagers are used to... read more»
(By Doug Miller) As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital video to get outstanding... read more»
Internet Week New York (IWNY) is a week-long festival celebrating Internet business and culture. This year’s event will attract more than 45,000 Internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. The festival takes place from May 20-27, 2013. Rocket... read more»
Moms aren’t just an important part of our lives, they’re also a frequently requested research topic. With Mother’s Day recently behind us, we wanted to share nine of our favorite mom-centric research studies from 2012 and 2013, so far. view the infographic here >
Massachusetts Institute of Technology (MIT) professor Erik Brynjolfsson, is interviewed on the new relationship between man and machine and the challenges that emerge when innovation is decoupled from growth in jobs and incomes. watch the video... read more»