Real-Time Bidding and Media Buying: Jarvis Mak of Rocket Fuel to Speak at OMMA RTB
Redwood Shores, Calif. (July 24, 2012) – Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that company vice president of analytics Jarvis Mak will join a panel at OMMA RTB to be held on July 26, 2012 at the Hyatt Regency Century Plaza, Los Angeles.
Jarvis Mak will speak on the RTB Sci-Fi Roundtable, “Automation Everywhere, Data as Currency, and The Creeping Logic of RTB” panel to be held at 4:30 pm.
As part of the panel, Mak will discuss RTB’s deep impact on media buying and planning. Panelists will debate the challenges of multichannel marketing in a data-driven world, and discuss topics such as programmatic trading, automation, and who owns audience data.
- Mak is vice president of analytics at Rocket Fuel, where he is responsible for overseeing development of the company's artificial intelligence analytics technologies. Previously, Mak held senior technology analytics roles at Havas Digital, DS-IQ, Yahoo!, and Nielsen/NetRatings. Jarvis received his BA degree in molecular and cell biology from UC Berkeley. He has spoken at OMMA Data & Behavioral, AdTech, ARF Audience Measurement 3.0, AdRevenue, and many other conferences on the topics of attribution and analytics.
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About Rocket Fuel:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.
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