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Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients.

CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a little light into Rocket Fuel’s black box to provide some high-level insight into how its technology works. Read entire article here>