Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release.
Rocket Fuel Inc. CEO George John talked about the new funds and company plans.
AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel may focus in the mobile space, correct?
GJ: We're very excited by the mobile opportunity and have some early offerings in market testing right now, and the response has been fantastic. But Nokia Growth Partners (NGP) and Rocket Fuel fell in love more based on a shared excitement over the tremendous opportunity in effective advertising in general, not just mobile. The whole advertising landscape is in play right now, and in the long term we like our chances at pretty much any ad that isn't being served right after a web search.