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Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic Advertising,” is co-authored by the company’s SVP of Customer Success, and helps ensure marketers avoid common programmatic errors to reach maximum success on their campaigns.

The IDC has projected that programmatic buying will grow 53% per year in the U.S. between 2011 and 2016, faster than social, mobile, or video advertising. This rapid growth has left marketers unsure how to optimize their programmatic buying processes. Read entire article here>