(by Anthony Ha)
Rocket Fuel, a startup that optimizes ad campaigns using artificial intelligence, is announcing a new product for publishers (and vertical ad networks) called Audience Accelerator.
Vice President of Business Development Paul Wenz, who’s leading the Audience Accelerator team, says the goal is to help publishers offer a bigger audience to advertisers without sacrificing the quality of those eyeballs. The product uses Rocket Fuel data to create a model of a website’s audience, then reaches a similar-but-bigger audience by purchasing ad inventory on other properties. That means publishers can have the scale to go after much bigger ad campaigns, and can offer new products anc packages to advertisers. Rocket Fuel claims that the Audience Accelerator reaches across display, social, mobile, and video ads, and that it has access to 99 percent of the US online audience.