ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

News

Rocket Fuel's Frankel Sees 2014 as the Year Branding Goes Programmatic

Rocket Fuel's Frankel Sees 2014 as the Year Branding Goes Programmatic

Martini Media CEO Skip Brand interviewed Rocket Fuel President Richard Frankel in a MediaPost feature on what 2014 holds for programmatic buying in brand marketing. Both execs agree that this will be a year of action— or as Richard puts it,“evolutionary action" for brand marketers. See why although people may have talked a big game about programmatic in 2013, they’ll begin using it more intelligently in 2014. Read entire article here>