<![CDATA[Rocket Fuel: Blog]]> http://rocketfuel.com/newsroom/blog/ The official blog of Rocket Fuel Inc. en admin@rocketfuel.com Copyright 2013 2013-05-21T17:40:20+00:00 <![CDATA[Teen Invents Device That Charges Cell Phone Battery, Wins 2nd Place in Intel Science Fair]]> http://rocketfuel.com/newsroom/blog/eesha-khare-18-year-old-invents-device-that-charges-cell-phone-battery-in-u http://rocketfuel.com/newsroom/blog/eesha-khare-18-year-old-invents-device-that-charges-cell-phone-battery-in-u#When:17:57:40Z Eesha Khare, an 18-year-old student at Lynbrook High School in California, made a technological discovery that has the potential to change the future of how you use your cell phone.

According to CBS San Francisco, the student triumphed over 1,600 other finalists from more than 70 countries on May 17 at the 2013 Intel International Science and Engineering Fair held in Phoenix, Ariz. Her groundbreaking invention? A device that can charge a cell phone in 20 to 30 seconds. read entire article here >

]]> 2013-05-21T17:57:40+00:00 <![CDATA[Teen Builds Self-Driving Car, Wins 1st Place in Intel Science and Engineering Fair]]> http://rocketfuel.com/newsroom/blog/teen-builds-self-driving-car-and-wins-first-place-in-international-science http://rocketfuel.com/newsroom/blog/teen-builds-self-driving-car-and-wins-first-place-in-international-science#When:17:40:20Z On May 17 in Phoenix, Ariz., 19-year-old Ionut Budisteanu won first place at the International Science and Engineering Fair -- including a $75,000 scholarship -- for building a different kind of car than most teenagers are used to driving.

According to NBC News, the high school student from Romania invented a self-driving car that is far less expensive than other models that are already in the works. Budisteanu decided to use artificial intelligence in order to decrease the overall cost of technology in self-driving cars. read entire article here >

]]> 2013-05-21T17:40:20+00:00 <![CDATA[Rocket Fuel at Internet Week New York 2013]]> http://rocketfuel.com/newsroom/blog/rocket-fuel-at-internet-nyc-2013 http://rocketfuel.com/newsroom/blog/rocket-fuel-at-internet-nyc-2013#When:22:20:24Z

Internet Week New York (IWNY) is a week-long festival celebrating Internet business and culture. This year’s event will attract more than 45,000 Internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. The festival takes place from May 20-27, 2013. Rocket Fuel will sponsor Monday's Marketing + Technology Summit and will feature speakers at the CM Summit and OMMA Data-Driven Marketing panels.  

Rocket Fuel Sponsored Event

 

Eric Porres, CMO, Rocket Fuel

May 20, 3:55 p.m. Marketing + Technology Summit: Big Data Solutions to Marketing Complexity Problems Get more details and register here.

Rocket Fuel Featured Speakers

 

 

 

 

 

George John, Founder and CEO, Rocket Fuel

May 22, 10:50 a.m.  CM Summit: Parting the Clouds: Bridging Data and Humanity Get more details and register here. 

 

 

 

 

 

Richard Frankel, President, Rocket Fuel

May 23, 11:30 a.m. How Data Liberates the Humans OMMA Data-Driven Marketing: How Much is that Data In the Window?: Establishing Value and Quality for Online and Offline Data Get more details and register here.

 

Learn more about Internet Week New York schedule and events here >

]]> 2013-05-15T22:20:24+00:00 <![CDATA[Moms Research Round Up Infographic]]> http://rocketfuel.com/newsroom/blog/moms-research-round-up-infographic http://rocketfuel.com/newsroom/blog/moms-research-round-up-infographic#When:22:00:43Z Moms aren’t just an important part of our lives, they’re also a frequently requested research topic. With Mother’s Day recently behind us, we wanted to share nine of our favorite mom-centric research studies from 2012 and 2013, so far. view the infographic here >  

]]> 2013-05-14T22:00:43+00:00 <![CDATA[Charting Technology’s New Directions: A Conversation With MIT’s Erik Brynjolfsson]]> http://rocketfuel.com/newsroom/blog/charting-technologys-new-directions-a-conversation-with-mits-erik-brynjolfs http://rocketfuel.com/newsroom/blog/charting-technologys-new-directions-a-conversation-with-mits-erik-brynjolfs#When:16:58:01Z Massachusetts Institute of Technology (MIT) professor Erik Brynjolfsson, is interviewed on the new relationship between man and machine and the challenges that emerge when innovation is decoupled from growth in jobs and incomes. watch the video here >

]]> 2013-05-13T16:58:01+00:00 <![CDATA[George John Presents at the Big Breakfast on Big Data, London, UK]]> http://rocketfuel.com/newsroom/blog/george-john-presents-at-the-big-breakfast-on-big-data-london-uk http://rocketfuel.com/newsroom/blog/george-john-presents-at-the-big-breakfast-on-big-data-london-uk#When:19:32:09Z On January 22nd, George John spoke during Rocket Fuel's inaugural UK breakfast meeting in London. The hot topic? Big data, what it means for brands, and how it will affect the behavior of consumers from now on. Will analyzing petabytes of data in real-time become the industry standard? How can big data and AI support the marketing mix beyond display? George John explored these points along with Vincent Potier, former Managing Director of Vonage. watch the full video here >

]]> 2013-05-10T19:32:09+00:00 <![CDATA[Are Current Technologies Truly Capable Of Data Wrangling?]]> http://rocketfuel.com/newsroom/blog/are-current-technologies-truly-capable-of-data-wrangling http://rocketfuel.com/newsroom/blog/are-current-technologies-truly-capable-of-data-wrangling#When:16:25:29Z I was invited to watch a Festival of Media Global 2013 panel called "Algorithm Versus Man." George John, CEO and founder of Rocket Fuel spoke on what today's technology is truly capable of, including the ability to learn. John said that computers learn over time, and that the technologies available present "a great opportunity for marketing." When it comes to the machines learning, John said, "They just can." read entire article here >

]]> 2013-05-10T16:25:29+00:00 <![CDATA[Location, Location, Location: Rocket Fuel Gives You Access to Prime Real Estate—the FBX News Feed]]> http://rocketfuel.com/newsroom/blog/location-location-location-rocket-fuel-gives-you-full-access-to-prime-real http://rocketfuel.com/newsroom/blog/location-location-location-rocket-fuel-gives-you-full-access-to-prime-real#When:04:14:24Z Through our direct partnership with Facebook, Rocket Fuel customers can now retarget their customers in Facebook’s most premium location – the Facebook news feed.

 

Facebook, which estimates say now draws 20% of web traffic, appeals to most visitors through its news feed. Facebook has become the daily newspaper for many of us—we get info about news and current events here first, all day, every day. This is news from family, friends, and brands that people care about, curated for each visitor and their interests. And now, through this exciting opportunity, the advertising we see can be just as personally relevant.  

“We were keen on launching FBX with Rocket Fuel. Since we went live, the results have been brilliant!” —Domitille Mereuze, Digital Marketing Executive, Carphone Warehouse

“Hands down, the best partner for FBX.” —Crista Spalding, Account Lead, iProspect

Now you have direct access to the most engaging, impactful space on Facebook Through our direct partnership with Facebook, Rocket Fuel can now can give its customers direct access to consumers in the Facebook news feed—the most valuable placement on the web. People currently spend over 40% of their time on the Facebook news feed. Across 1.1 billion people globally. This level of engagement makes sense—the news feed is relevant, timely, and personal.

 

 

 

 

 

Zero in on your campaign objectives, from conversions to brand awareness By appearing in the FBX news feed, your brand is seamlessly and permanently integrated into the stream of highly engaging content—the content people care about most. This makes brand stories even more noticeable, impactful, and personal. The Page Post Link Ad is "in the voice" of the brand page to which it is connected, inviting audiences to "Like" and share the message. 

Clicks you care about Internal Facebook data reveals that the news feed placement has 20-40x higher CTRs when compared to standard right-hand-side Facebook ads.

Retarget prospects in the heart of Facebook Rocket Fuel’s artificial intelligence-driven technology smartly retargets and prospects for consumers in Facebook’s prized real estate: Its news feed. We can now optimize for your campaign objectives by analyzing individual FBX news feed placement opportunities in real time, at the impression level. This means for every FBX newsfeed ad, Rocket Fuel analyzes over 11M data features to identify the most optimal opportunities.

Connect all of your digital-marketing efforts You can now use Rocket Fuel FBX news feed ads in conjunction with your direct-response and brand campaigns to drive unprecedented performance.

How do I get started? To get your own piece of prime real estate, contact your Rocket Fuel account executive, call us at 888-717-8873, or email sales@rocketfuel.com.

Contact us for more information about Facebook news feed advertising

Share a little and we'll get right back to you.

]]> 2013-05-09T04:14:24+00:00 <![CDATA[Inside Adam Savage’s Cave: Geeking Out About Bits and Bytes]]> http://rocketfuel.com/newsroom/blog/inside-adam-savages-cave-geeking-out-about-bits-and-bytes http://rocketfuel.com/newsroom/blog/inside-adam-savages-cave-geeking-out-about-bits-and-bytes#When:22:20:14Z Adam Savage geeks out about archaic technology in this segment on bits and bytes. We'll admit, the video caused us to geek out a bit (pun intended) ourselves. Adam shows off a collection of early computer hardware, including an original IBM bit and a 1981 gigabyte that weighs 75 pounds! watch the video here >

]]> 2013-05-06T22:20:14+00:00 <![CDATA[How Big Data Is Playing Recruiter (or: “I Was Discovered by an Algorithm”)]]> http://rocketfuel.com/newsroom/blog/how-big-data-is-playing-recruiter-or-i-was-discovered-by-an-alorithm http://rocketfuel.com/newsroom/blog/how-big-data-is-playing-recruiter-or-i-was-discovered-by-an-alorithm#When:14:08:41Z Yet another beauty of big data and algorithms is that they are blind to human bias--something that human resources departments are now beginning to understand. A job candidate may be a great programmer, but if that person doesn't have an Ivy-league degree and a big-name employer on their resume, they're often overlooked by the humans who are choosing job applicants. Big data and algorithms look for what really matters: talent. With amazing accuracy. read entire article here >

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