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Should Everyone Go All-In with Automation?

Should Everyone Go All-In with Automation?

Last week, a Forrester Consulting report about Rocket Fuel touted the benefits of going all-in with automation. The report stated that programmatic platforms entirely powered by artificial intelligence deliver "substantial increase[s] in average campaign ROI" when compared to campaigns that use a mix of automation and manual optimization. read entire article here >

Apr 10, 2013