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The Daily Journal: Rocket Fuel Runs Advertising Campaigns with Big Data

The Daily Journal: Rocket Fuel Runs Advertising Campaigns with Big Data

The San Mateo Daily Journal's Kenny Martin spoke with Abhinav Gupta about Rocket Fuel's Big Data and AI-driven approach to advertising. Abhinav talked about what makes Rocket Fuel's technology unique, and how the founders' extensive backgrounds in artificial intelligence and behavioral marketing helped them conceptualize a fully autonomous programmatic platform. Read entire article here>