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Three Traits of Winning Marketing-Insight Firms

Three Traits of Winning Marketing-Insight Firms

(By Alan Gould) With all of our digital connections we should be living in a marketing golden age based on almost perfect knowledge about consumers.  The reality, however, is that most marketers feel more like they are standing in a field trying to take a photo of a high-speed train as it rushes by.  Even the most sophisticated companies do not have the adaptive technologies capable of managing the speed at which media is proliferating and data is expanding. read entire article here >

Dec 20, 2012