Rocket Fuel on Tuesday announced a partnership with TransUnion that will put its artificial intelligence to work both on and offline.
The two companies have put their heads together to create a platform they say allows marketers to view campaign performance across all channels -- including offline. Rocket Fuel comes into the picture to match the above activity with advertising done through Rocket Fuel’s platform. Once the advertisements are linked to specific consumer actions, Rocket Fuel says its AI automatically adjusts campaign delivery to increase consumer activation. Read entire article here>