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Unlocking the Success of Programmatic Trading for Brands

Unlocking the Success of Programmatic Trading for Brands

Programmatic trading is essential for brands to keep pace with the myriad of routes to content that consumers can now enjoy online, and via mobile devices – trading billions of advertising impressions to the right audience, at the right time, for the right price is just not possible manually. Former BSkyB online marketing controller Joel Christie, who recently joined Rocket Fuel as client strategy director, echoed Rocket Fuel Vice President's Richard Frankel's sentiment that 2014 will be the year of “programmatic branding”. Read entire article here>