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What's Fueling Rocket Fuel: Smarter Machines, People Too

What's Fueling Rocket Fuel: Smarter Machines, People Too

Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue of $107 million for 2012, a 238% increase over 2011, and outpacing most programmatic marketplace growth estimates by a wide margin. The company attributed the rapid expansion to improvements in its core artificial intelligence, machine learning, and robotic media trading systems, and the fact that existing customers have been expanding the amount of buying they place through Rocket Fuel’s systems because they work so well.read entire article here >

Jan 17, 2013